It seems that 'through its association with mods, punks and all things cool', clothing label have struck a deal with Sydney band, Red Riders, for them to promote their Autumn/Winter 2007 catalogue. The full announcement can be read at the Ben Sherman site, complete with vomit worthy copy writing. They say 'make the intangible tangible', whereas we would take the slightly less 'ramming it down your throat' route and simply say make of it what you will.
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Dappled Cities Fly and Red Riders - November Rain